A friend of mine was recently working out his nerves about starting a blog: “I’m not sure that I’ll have the time.” I suggested that blogging is like flirting: “It needn’t take very long and should be fun. As long as you give your readers a chance to learn more about whatever you’re writing about, you’re more than justified in writing a short, breezy post.”
Rick Burnes, Inbound Marketing Manager at Hubspot, highlighted this aspect of blogging recently, though in a somewhat different vein, in a recent webcast. He explained that blogs should occasionally offer “chocolate cake” posts; posts that are not too focused and that share a moment of diversion with our readers. Enjoy!