Blogging as Flirting

A friend of mine was recently working out his nerves about starting a blog: “I’m not sure that I’ll have the time.”  I suggested that blogging is like flirting: “It needn’t take very long and should be fun.  As long as you give your readers a chance to learn more about whatever you’re writing about, you’re more than justified in writing a short, breezy post.”

Rick Burnes, Inbound Marketing Manager at Hubspot, highlighted this aspect of blogging recently, though in a somewhat different vein, in a recent webcast.  He explained that blogs should occasionally offer “chocolate cake” posts; posts that are not too focused and that share a moment of diversion with our readers.  Enjoy!

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